Maine’s Social Media Event Double Header

This week in Portland, Maine could quite possibly be summed up as the best week ever for social media! With only a couple days of summer left, there is no better way to ring in the beginning of fall. Are you a small business owner, professional marketer, PR professional, entrepreneur,  and/or non-profit?  Do you want to learn how to maximize the results you get from social media? Or do you feel like you need to get on board with social media to get your brand out there, but you have no clue where to begin & are completely overwhelmed? You are certainly not alone! This is the perfect week for you to get on track & figure out what you should be doing & how you should go about doing it. There are two big events this week in Portland, Maine; Social Media FTW Fall Conference & Social Media Breakfast Maine…

This Wednesday, September 22nd from 8AM to 5PM is the 3rd annual Social Media FTW Fall Conference at the University of Southern Maine in Portland. This conference will include sessions taught by industry leaders in social media, blogging, podcasting, branding, internet marketing and so much more. This full-day conference promises to deliver hands-on help for those who are new to social networking as well as higher level strategy sessions for those already involved in social marketing efforts. There are so many great speakers lined up for the day. I am looking forward to hearing from the two keynote speakers; Mike Volpe, CMO at Hubspot & Saul Colt, Head of Magic at Freshbooks, as well as networking, meeting new faces & making new connections.

*Just added: Unofficial September Tweetup 5 – 8:00 PM; After FTW! Cash bar. Abromson Center, USM, Portland

The following afternoon, September 23rd from 4 – 7:30 PM is September’s Social Media Breakfast Maine at the Eastland Park Hotel. It is usually in the morning & it is usually breakfast, but because of the previous day’s FTW Conference, they decided to move it to the afternoon & have it be a happy hour style event. The topic is How Local Breweries Are Using Social Media. [I wrote a blog post titled; ‘Find Your Favorite Maine Brewery Using Social Media‘, back in July that you might want to check out. :)] This ‘breakfast’  will be different in that there won’t be any bacon, but there will be beer. That’s a fair trade right? Also, Chris Brogan will be there co-hosting the event with Amanda O’Brien. Chris’s blog, [], is in the Top 5 of the Advertising Age Power150. He has over 11 years’ experience in online community, social media, and related technologies. Oh & he also knows a thing or two about good beer. 😉

This is guaranteed to be a week chock-a-block full of anything & everything social media. Social media marketing, as we all know is extremely powerful. There are so many possibilities & opportunities. I hope you join me this week & are able to take part in Maine’s social media double header!

Maine Breweries: Find Your Favorite Maine Brewery Using Social Media

Photo courtesy of LiveME

I’ve met very few people so far in my life that dislike beer [& the ones that I do are usually girls… Sorry ladies, but I had to call ya out! ;)]. Except I do have a girl friend that can’t burp, so she doesn’t like beer. & that makes sense, right? There are many breweries that seem to understand the importance of social media & how engaging with their customers, as well as potential customers can make a world of difference when it comes to building their brand. If you are a brewery, you have a brand & you need social media.

I thought it would be fun to do some online exploring to see what Maine breweries are using social media & what they are doing with it. Mainers are always looking for something different & fun to do and often, we forget that we have a plethora of options right at our fingertips, year round! One great thing about beer is that it can be enjoyed all year, every season, but may be enjoyed a little bit more during those hot summer months. So get ready to ‘like’ and ‘follow’ your favorite Maine breweries & keep your eye out in your favorite store for a one of a kind, Maine beer. There are many options, so get chugging!  Also! Some of the breweries offer tours, but you have to act quick because ’tis the beer season! “Even better than a tour of a brewery?”, you ask. There are a couple of events this summer in Maine that are sure to make your day or weekend. On Saturday, July 30th in Boothbay The Maine Brewers’ Guild will host a “Craft Beer Comes to Boothbay” beer tasting event from 1:00 -4:00PM. If Boothbay isn’t what you were thinking, wait for Labor Day weekend… That when the 1st Annual Portland Brew Festival will be held  in the Portland Company Complex at 58 Fore Street. There will be 25+ brewers from around New England as well as 75+ varieties of beer to choose from. There will also be 3 sessions that you can buy tickets for that weekend; Saturday, 9/3 12 – 3:30PM, Saturday, 9/3 5 – 8:30PM & Sunday, 9/4 12 – 3:30PM.

  • The Shipyard Brewery – Summer Ale? Yes please! Right? How about Pumpkinhead? [It’s coming sooooon by the way! :)] By liking Shipyard on Facebook & following them on Twitter [as well as the rest of the breweries I mention in this post], you can stay up to date with what is going on with their brews, as well as the chance to win several things, including Maine lobsters! Shipyard has been brewing beer in Maine since 1994. They do full brewery tours every Tuesday nights from 5:30 – 7:30PM, but as I check their website, it looks like every Tuesday night for the rest of the summer is booked! [I’m also pretty sure I heard a rumor that there may be Apple beer coming soon, but I can’t promise that!]
  • Sea Dog Maine Beer Co. – Have you ever tried their Apricot Wheat Beer? Freaking -phenominal! The Sea Dog Microbrewery & Restaurant has 3 locations; South Portland, Topsham & Bangor [& a Facebook page for each barney the sea doglocation] These 3 locations not only offer a full menu of their handcrafted ales, but also a really yummy pub style menu. If you’ve ever wondered how Sea Dog got their white dog mascot, let me tell you. His name is Barney & he was a Great Pyrenees. Unfortunately, he is no longer with us, but of course, his memory lives on and on. Barney loved the water [most Great Pyrenees want nothing to do with it], but he jumped in whenever the opportunity arose. He also loved to sail, which he began doing at just 3 months old, hence his nickname “Sea Dog.” :) You can also follow Sea Dog on Twitter where you can tweet about how much you love their beer.
  • Peak Organic Brewing Company – Peak is a small brewing company dedicated to making delicious, creative, hand-crafted ales. When possible, they prefer to source from local farmers who grow organically. These artisanal farmers tend to grow the highest quality ingredients, making their beer very tasty. One of my favorite things about this brew company [beside the fact they try to use only organic ingredients], is their use of social media! Of course they have a Facebook page & Twitter account, but they also have a page on their website where you can share/celebrate the ‘Peak’ moments in your life . They also give you the opportunity to have your story shared in their newsletter, as well as on their packaging. In 2009, Peak helped Maine farmers cultivate commercial hops, the first such harvest since 1880. Organic hops? Wicked cool!. This is a brewing company that certainly ‘gets it’ when it comes to brewing beer & social media. You can find your Peak beer in your local grocery store/liquor store, as well as in a number of restaurants from Washington D.C. to New York & Boston!
  • D.L. Geary Brewing – Geary’s is a company that is only a month older than me! 😉 Incorporated in October of 1983 by Karen & David Geary, they shared a vision of producing world class products on a small scale for local and regional consumption. And that’s exactly what they did. At that time, there were only 13 so-called micro-breweries and most of them were in California and the Pacific Northwest. In December of 1986, New England’s first microbrewery was born! You can like them on Facebook & follow them on Twitter to stay up to date on their 5 full time products, as well as their 3 seasonal brews. You can also give Geary’s a call to schedule an appointment for a tour of Maine’s first micro.
  • Sebago Brewing Co. – Sebago Brewing was established in 1998 has four restaurant locations; Kennebunk, Scarborough, Portland Old Port, Gorham, as well as their Production Facility & Corporate Offices in Gorham. You can like them on Facebook as well as follow them on Twitter to stay in the loop on specials, as well as trivia night information. They also offer a gluten free menu, which I learned from reading a comment someone left asking if they did on their Facebook page. They have a cool feature on their site where you can upload a photo of you and your friends enjoying Sebago beer & you could find your photo in their ‘Gallery’ section of their website.
  • Gritty McDuff’s Brewery – Since 1988, Gritty’s has been a popular brewpub in the Old Port. They even claim on their Twitter page that they are the first brewpub in Maine to open since prohibition ended. 😉 They currently have three English style brew pubs [Portland, Freeport, Auburn] that offer great food as well as a full selection of their yummy brews. Gritty’s is a very popular spot in our Old Port. Aside from the great food, drink & service they also have a number of long picnic like tables that provide a great place for a big group of friends to pile in & enjoy themselves! They also have the best chocolate cake, maybe ever! [Of course, that’s a matter of personal opinion, but I am certainly a huge fan of their Black Fly Stout Cake. [Yes! It’s made with their Black Fly Stout beer :)]
  • Baxter Brewing Co. – This brewery located in Lewiston, Maine is a little different than the rest. They only package their beer in cans, hence their motto; “We do what we can. We can what we do.” Why the cans? They explain on their website that there are several reasons for it; Cans are better for the environment because they are made of a minimum of 50% post-consumer  recycled aluminum. Cans are also better for beer because they block out the UV light, which is said to be death for fresh beer. [Makes sense when you think about it doesn’t it?] And cans can often go places where glass cannot. Maybe you’ve found yourself in such a situation? The brewery, which is located in the historic Bates Mill Complex in downtown Lewiston, Maine, is open daily[Except for Sunday & Monday’s] for tours and tasting. You can also like them on Facebook & follow them on Twitter. If you are wondering where you can find & try their canned beer locally, check out the Can Finder on their website!
  • Allagash Brewing Co. – Allagash White anyone? Yummmm! Allagash is a Belgian-style brewery that was started in 1995 as a one man operation in a small space right outside of Portland. Tours are available at their retail store, which is currently under construction at 50 Industrial Way in Portland. They have a really cool section on their website where they offer beer pairings & recipes. I am surely going to do that soon because that Allagash White Beer Sabayon [dessert] sounds like it would be a hit with my other half. 😉 You can also like them on Facebook, as well as follow Naomi Neville’s tweets, as she [@AllagashNaomi] is the official tweeter for Allagash Brewing Company.

If I missed one of your favorite Maine breweries, please let me know! What is your favorite Maine brew[ery] to visit, to taste or to follow on your favorite social media network?


Photo courtesy of LiveME